OUR
STORY
Owner and CEO of 630 Sneaker Cleaning, LLC, Cheryl Lee Bowers, was born and raised in the East New York section of Brooklyn in the late 1970’s. At the age of 14 Mom relocated us and I spent my years finding my way in Cobb County, Georgia before relocating back to Brooklyn in 2014. My love of Sneakers began in my early youth as I watched neighborhood dudes on the corner rocking the latest kicks. I would ask Mom to buy me the sneakers that I’d see outside but Mom always said no. Mom bought Sneakers once a year and they had to cost no more than $64.99 with taxes and all.
First day of school I got a new pair of Sneakers which I had to learn to keep clean for the rest of the year so that I didn’t get teased for wearing dirty Sneakers. Getting a new pair of Sneakers in the middle of the school year was not an option. I cleaned My own Sneakers consistently from kindergarten to the 10th grade. I cleaned my friend's Sneakers too. Cleaning my Sneakers daily became the norm for me.
During the 10th grade I started working and was soon able to buy my own sneakers, with my own money. The first pair of Jordan's I bought were the Flu Game 12’s. But, after seeing everyone at school wearing the same kicks the next day, I returned my Jordan's and copped the Ken Griffey's instead. Being like everyone else was not my thing. I have a very eclectic, fashionable and daring, bold style. With my new financial freedom, I purchased more Sneakers than I’d ever imagined, in an effort to fill the void of not having a variety of Sneakers growing up.
Many years ago. Mom told me that I should open a sneaker store or run a business in the arena of Sneakers because she saw the passion I have for Sneakers. On my journey back to Brookly in 2014, I encountered a lot of people who wanted and needed their Sneakers cleaned but didn't know where to go or who to trust. Sneakers are a big deal!!! You can’t just trust them with anybody, only the BEST Sneaker Cleaner in Brooklyn! But um yea, How I got started was at a job I held at a women’s shelter in Brooklyn a few years ago. A co-worker of mine had a pair of Yeezy's she wanted to wear but they were dirty so I offered to clean them for $25. I did such a great job that my co-worker told somebody who told somebody. Next thing you know, I got a side hustle cleaning Sneakers.
Because word of mouth was spreading so quickly, I decided to take a leap of faith and start a Sneaker Cleaning business. The most seemingly challenging part of the process was creating a company name that represents part of who I am. After brainstorming all day, the name came to me during the middle of the night. Since I’m from 630 Stanley Avenue, Linden Houses, and this is where it all started, I decided to name my company 630 Sneaker Cleaning, LLC. Soon after, I created an Instagram page of all of the kicks I cleaned, before and after pics. Soon after posting, a neighborhood Cleaners reached out on one of my IG posts asking if I wanted to collaborate and that is how 630 Sneaker Cleaning, LLC began to flourish and provide nothing but the best quality services to you. Thank you all for allowing me to serve you. It's My pleasure.